Leading the creative transformation of WPP
EVOLVING AN ALREADY INNOVATIVE BRAND
Right after a successful re-branding of WPP Group by both Superunion and Landon, there was the need to make the innovative concept into reality, and transform it into a full generative brand.
WPP Generative Design tool in action
TECHNOLOGY
Coding on top of Touchdesigner we were able to recreate what only a non-realtime 3D brand system, into a generative design tool, where designers, and the WPP staff themselves could output unlimited variations of their dynamic brand, without any design or technology knowledge.
Due to Operative System and current Driver technology limitations, we had to develop different tools for both OSX and Windows, while making sure the output was exactly the same.
Camera tracking interacting in real time with the WPP brand identity system
Interactive installation, for WPP Campus video-walls around the World
