Vodafone Living Speechmark - The World's Biggest Generative Brand
When one of the world's largest telco is shifting positioning to tech, I saw the perfect opportunity to design and create a brand that is 100% generated by code.
Creating a brand refresh out of code was not enough, so I've setup and led a team of superstar designers and coders that created an innovative tool that runs directly in any browser without plugins.
This tool enables hundreds of creatives and marketers worldwide to generate in seconds animated or static brand assets that would take them days and without the need to read guidelines or know anything about technology. They use it daily.
This tool enables hundreds of creatives and marketers worldwide to generate in seconds animated or static brand assets that would take them days and without the need to read guidelines or know anything about technology. They use it daily.
We've made sure the UI and UX was playful, simple, exploratory, and most important, totally align with the new Vodafone identity in every pixel.
Browser tool that allows hundreds of creatives and marketers around the world to daily generate the new brand static and animated assets for Vodafone.
Browser tool that allows hundreds of creatives and marketers around the world to daily generate the new brand static and animated assets for Vodafone.
Applications
The generative tool can output to the highest production standards. Allows anything from a simple static png used in a PowerPoint presentation from a Vodafone executive to a vector shape used by agency designers to even transparent uncompressed image sequences ready to be used in high-definition video ads.
Another advantage of a brand designed by code, is also that it's interactive by nature. So creating unique and jaw dropping brand experiences, from OOH to Web, are part of it's dna.
The generative speechmark in an airport reacts in real-time to people's movements while waiting for their luggage.
The generative speechmark in a Vodafone store, reacting to costumers voice.