Trellix / Building one modern cybersecurity brand from two storied players
When Symphony Technology Group merged McAfee Enterprise and FireEye, it wanted to create a new brand, one modern enough to address the rapidly evolving needs of cybersecurity experts. It needed to demonstrate that in an age of cloud computing and machine learning, it could fend off the increasingly malicious actors that make headlines nearly every day. And it knew this new brand had to convey the strength and history of both companies.
Concept
Working closely with the Trellix team and their brand agency Prophet, I set out to design a series of motion assets that could explain their complex cybersecurity systems engagingly. Through a combination of 2D and 3D animation, I brought their systems to life and showcased their functionality in a way that was easy to understand.
Motion
The result was a set of motion assets that reflected the new Trellix brand and served as a valuable resource for their sales teams worldwide. These assets have been incorporated into their marketing and sales materials and have been instrumental in helping Trellix to communicate their offering to a broader audience effectively.
Results
Overall, our work with Trellix has helped to strengthen its brand and enhance its ability to connect with potential clients. We are proud to have played a role in the success of this innovative and forward-thinking company.
