Taiwan Mobile transforms into a 5G company for a new era
At an official ceremony on 30 June 2020, Daniel Tsai, Chairman of Taiwan Mobile, announced his company's exciting brand refresh which is at the heart of its new business transformation strategy and the launch of their 5G services.
Created by my Hong Kong Superunion team, Taiwan Mobile's new brand expresses its desire to help the customers achieve more and dream bigger, and is articulated in their new positioning of "Open Possible". As Taiwan begins to enter the 5G era, Taiwan Mobile is transforming from a telecommunications company to a united technology ecosystem through the integration of its core telecommunications network with key offerings in e-commerce, broadband internet and cable media.
Influenced by the logo outer dodecagon shape, I've created they hero key visual, and a motion key visual that transitions between the logo and the key visual expression.