Lazada, South East Asia’s hottest digital platform, had a desire to create consistency in their visual and verbal communication.
Context
Never before pausing in the midst of the Asian eCommerce craze, Lazada came to us at a crossroads – realizing their business and brand needed to stand for something more than bragging about super sales and daily deals – to maintain its leadership position and ultimately rise above the cluttered Asian marketplace.
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Challenge
Lazada’s communications had historically changed at the whimsy of various sales seasons, never having a strong sense of ownability or self. The platform needed a core brand idea and strategy to ground its identity and communication, yet give it flexibility to maintain relevance in the highly-volatile world of eCommerce.
![](https://cdn.myportfolio.com/d46d83e9ce40bebad91ccd087ba0ce68/82a0b121-8035-495d-a810-413d70f78d0d_rw_1200.png?h=3385a61af86b2e0561e89c804998ef81)
![](https://cdn.myportfolio.com/d46d83e9ce40bebad91ccd087ba0ce68/1a50f8b4-38e0-4464-8cad-30d2d0ff21a7_rw_1200.jpeg?h=975acad844479ad35f610853c5008e2e)
![](https://cdn.myportfolio.com/d46d83e9ce40bebad91ccd087ba0ce68/3a2ec6c2-9750-4aa7-b88d-9912af084541_rw_1200.jpeg?h=e705e1d6d4cb8d12d1538189c269e950)
![](https://cdn.myportfolio.com/d46d83e9ce40bebad91ccd087ba0ce68/f1713513-76b7-4334-a9a7-805ebde63555_rw_1920.png?h=1c136590aa0342c5896e1e38e522e466)