Lazada, South East Asia’s hottest digital platform, had a desire to create consistency in their visual and verbal communication.
Context
Never before pausing in the midst of the Asian eCommerce craze, Lazada came to us at a crossroads – realizing their business and brand needed to stand for something more than bragging about super sales and daily deals – to maintain its leadership position and ultimately rise above the cluttered Asian marketplace.
Challenge
Lazada’s communications had historically changed at the whimsy of various sales seasons, never having a strong sense of ownability or self. The platform needed a core brand idea and strategy to ground its identity and communication, yet give it flexibility to maintain relevance in the highly-volatile world of eCommerce.
